The accolades just keep coming for Kia Motors. As South Korea’s second-largest automaker closes a year full of record sales and J.D. Power Awards, Road and Travel Magazine (RTM) has thrown even more praise Kia’s way, naming the all-new Kia Optima its International Car of the Year while also heaping SUV-of-the-year honors on the all-new Kia Sorento.
This isn’t the first time RTM has gushed about Kia vehicles. The Kia K900 took home honors in 2014, as did the Cadenza in 2013 and the Optima in 2012. Road and Travel Magazine’s International Car of the Year (ICOTY) Award is celebrating its 20th anniversary, and RTM views Kia’s rise to the top, and the brilliance of the 2016 Optima, as reflective of the magazine’s own enduring success. From RTM’s ICOTY announcement:
As a company that arrived on American soil only some 20 years ago itself, it initially became most notable for small, fuel efficient but crush-worthy entry models, and given little hope of survival. Today, Kia’s rise has put the brand inline and online with some of the most well-known and respected automakers in the world.
People have noticed the rise of this rebel and if they haven’t they should. Kia has continued to garner attention for its increasingly sophisticated and technically-advanced cars and SUVS, adding many honors along the way including J.D. Power awards for safety and initial quality as well as the International Car of the Year Award three years in a row (ICOTY). Not too shabby.
2016 is no different. It is the fourth straight year that Kia has coveted top honors, this time for ICOTY’s 20th Annual International Car of the Year and the International Truck/Utility of the Year. (SUV)
Kia became the first company to win International Car of the Year four times in a row, and the Optima became the first vehicle to win the award twice. RTM founder Courtney Caldwell attributes Kia’s success to the company’s ability to make vehicles that “looked cool but were still affordable so consumers could ‘feel good’ about driving them,” something Caldwell feels most car companies are still failing to accomplish.
It makes our job much more enjoyable to stand so firmly behind the vehicles we sell. We love the direction Kia is going, and are eager to see what another year of innovation brings!