You may have seen it on the road: as the car ahead of you comes to a stop, its brake lights come on, but your attention is grabbed by the third, pulsing, center-mounted brake light. Pulse technology, which many dealerships are installing on new vehicles, is far from a gimmick or useless add-on. With tragic accidents at an all-time high, pulsing third light technology is one of the few additions to a vehicle that may very well save a life.
In 2010, the National Highway Traffic Safety Administration (NHTSA) determined that 90% of rear-end collisions are avoidable with an additional second of warning. Pulsing third brake lights utilize the fact that the human eye recognizes flashing or pulsing light more quickly than it recognizes a solid, constant light source. Pulse differentiates itself from the flashing lights of police cars and ambulances, which utilize flashing lights, by maintaining a steady-burning light despite pulsing multiple times.
An NHTSA study shows that pulse technology increases the reaction time of trailing drivers by 40%. Another study regarding Pulse technology, conducted by Daimler Benz, found that a pulsing brake light increases drivers’ reaction times by 14.5 feet at 50 miles per hour and 20 feet at 65 miles per hour. As roughly 40% of all automotive accidents are rear-end collisions, these studies have persuaded a number of dealerships to install Pulse technology on their new vehicles.
While the sensation of seeing a car’s brake lights pulse ahead of you, or even seeing your own lights pulsing in your rear-view mirror, may take some getting used to, early findings indicate that Pulse brake lights are here to stay. And as a company that loves its cars but loves its community much, much more, we look forward to seeing more and more Pulse equipped cars on the road.