When the Kia Sedona was first introduced in the United States, the Sedona was one of the heaviest minivans on the road, and despite being Kia’s best-selling vehicle at the time, vehicles like the Honda Odyssey dominated sales within the segment. Yet as the years have gone by, the Sedona has cruised past the competition, slimming down and cementing itself as the leader in APEAL – Automotive Performance, Execution and Layout – among ALL minivans.
J.D. Power’s annual APEAL study, which measures vehicles over eight categories of performance and design, has become the automotive industry’s most ironclad analysis of how appealing a new vehicle is to drive and own. The Sedona outpaced every other vehicle in its class, taking home top-honors in the APEAL study in the same year that Kia received top-honors among all non-luxury brands in J.D. Power’s Initial Quality Study (IQS.) Orth Hedrick, Kia Motors America vice president of product planning, sees this crowning achievement for the Sedona as indicative of the company’s direction as a whole.
“The redesign of Sedona, which completes Kia’s design-led transformation under the direction of chief design officer Peter Schreyer, is an extraordinary success story for the Kia brand,” Hedrick said in a statement. “Customers want vehicles they’re proud to drive, and Sedona’s superior combination of a strong, confident design, advanced safety features, and premium amenities, is revolutionizing the minivan segment. Earning top honors in the J.D. Power APEAL study is affirmation from our customers of the new Sedona’s appeal and desirability.”
And the Sedona’s awards and accolades don’t end with J.D. Power. The advanced safety features Hedrick described have also resulted in the Sedona being awarded a five-star crash test rating by the National Highway Traffic Safety Administration (NHTSA) and being named a 2015 Top Safety Pick by the Insurance Institute for Highway Safety (IIHS.) Autobytel named the Sedona its 2015 minivan of the year, calling it “elegant inside and out.”
If you’re in the market for a fun, spacious, safe minivan at an affordable price, you can’t do better than the 2015 Kia Sedona. Hurry in to Butler Kia today – see what everyone is talking about!