If you’ve watched Kia’s seemingly meteoric rise to among the leaders on the list of most popular, most trusted, and most improved auto brands you’re not alone. Consumers and critics alike have been stunned by the Korean auto maker’s commitment to quality and branding, and the speed with which the company turned around perception of its product. So, “What’s Kia’s secret?’, you ask. This short, entertaining corporate video released last month seeks to answer that question. Enjoy!