I confess, when I first started working in the auto industry I had preconceived notions about Kia that weren’t very flattering. Granted, I knew next to nothing about the brand except for the fact that the company was Korean and got its start making bikes. Now that I’ve been in the biz for a few years I know a lot more, like the fact that Kia’s story is one of tremendous growth and change over the past decade, and of an emerging quality and beauty that’re winning over even the most anti-Kia among us, including me. Specifically I’ve fallen for the Kia Optima, which is why it was so interesting to stumble upon a piece written by Eric Rogell for news.discovery.com back in 2012 titled “An Open Letter to Kia: Why I Hate that I Love You”. He doesn’t want to appreciate the brand; Since he writes about cars for a living he’d sorta like to gush about vehicles that have traditionally offered more in the status department. But he can’t. Despite himself he’s fallen in love with Kia. To read Rogell’s letter click here. Then go test drive a Kia. I dare you not to at least develop a crush.