We were first introduced to the Kia “hotbot” during a 2013 SuperBowl commercial when a sexy female robot put an overly touchy-feely Forte fan in his place. Now, the “hotbot” is back, but this time she’s animated. The newest commercials feature a series of brief, humorous scenarios inviting viewers to “Respect the Tech”, a nod to the technologically advanced 2014 Forte. Here’s a look. The original “hotbot” ads are at the bottom.