If you’re auto savvy you may already know that South Korean auto makers Hyundai and Kia are owned by the same parent company, Hyundai Group. Or maybe you’re just extremely observant and have picked up on the fact that a handful of one brand’s models look suspiciously similar to a few of the other brand’s products. But there are distinct differences between the two, as well, not the least of which include luxury, pricing, and target demographics.
Forbes recently interviewed Orth Hedrick, product planning director for Kia Motors America, about finding the Hyundai/Kia balance. Click here to learn more about the secret to achieving individual brand identity while sharing everything from parts to design.