Kia Optima and Soul Take Top J.D. Power Honors in Their Respective Classes

30 Aug
2012 Kia Optima black

2012 Kia Optima

When J.D. Power and Associates released the results of the 2012 Automotive Performance, Execution and Layout (APEAL ) Study Kia was thrilled to find two of its models at the top of their class.  The Optima tied for top honors as most appealing midsize car while the Soul triumphed over its competitors in the compact multi-purpose vehicle (CMV) segment (after also winning J.D. Power’s Initial Quality Study award earlier this year).  The APEAL Study rankings are based on owner feedback during the first 90 days of ownership and reflect design, content, layout and performance.  Kudos to Kia!  Keep up the good work!

2012 Kia Soul white

2012 Kia Soul